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Lion Group’s Batik Air and affiliate Malindo Air opt for Lumexis IFE system


Singapore, February 27, 2014 – Lion Group’s Indonesian full-service carrier Batik Air and Malaysian affiliate Malindo Air have decided that their new aircraft are to have back-of-seat in-flight entertainment (IFE) systems from U.S. company Lumexis Corporation.

“We have chosen to have Lumexis Corporation’s award-winning Fibre-To-The-Screen (FTTS) embedded IFE system for our Boeing 737 and Airbus A320 aircraft, starting with the aircraft due for delivery in this year’s second-half,” says Batik Air CEO, Capt. Achmad Luthfie.

“Batik Air will be the first airline in the world to have the Lumexis IFE system on board an Airbus A320-family aircraft,” he says, adding that to achieve this milestone Batik Air and Lumexis Corporation spent time and effort consulting with Airbus and industry regulators.

“We feel it is worth the effort, because the Lumexis IFE system provides the airline and the travelling public with several key benefits,” says Luthfie.
Unlike some other IFE systems, this ultra-broadband fibre optic network completely eliminates bulky seat boxes that sometimes intrude into the passenger’s foot space. This weight saving, together with also eliminating large and very heavy copper data cables, reduces fuel burn, generating significant cost savings for the airline.

The Lumexis system uses touch screen technology which means passengers no longer need to use a separate remote control to change channels or adjust the volume.

Content provided on the IFE system includes video-on-demand in HD1080. “The fact that Batik Air is a full-service carrier means we believe in providing passengers with the very best. That includes a top quality IFE system with a wide selection of top TV programs and movies from Hollywood and around the world,” says Luthfie.

Malindo Air CEO, Chandran Rama Muthy says: “We chose the Lumexis IFE system because we could see that there are clear benefits. Malindo Air is positioned as a hybrid carrier, but we promise to provide the same level of service as a full-service carrier. Providing back-of-seat inflight entertainment, with a wide selection of TV programs and movies to choose from, is just one of the ways we deliver on our brand promise.”

Malindo Air will receive its first Lumexis equipped aircraft in August.

Lion Group president director, Rusdi Kirana, says: “I can see that Lumexis is very much a challenger brand in the IFE market. The company is working to win airline customers by delivering a product that provides a number of key benefits. Batik Air is also a challenger brand. It is an airline that delivers a number of benefits to passengers, including a very high standard of inflight service.”
Kirana adds: “I am very impressed with the user interface on the Lumexis IFE system and how passengers can access onboard services such as inflight catalogue shopping, using this interface. One of the key areas we are focusing on at Lion Group is increasing auxiliary revenue.”

Lumexis CEO, Douglas Cline, says: “The team at Lumexis is honored to have gained the trust of such a strong and growing organization as Lion Group. We are committed to assuring Lion Group’s continued success by providing an ultra-reliable, ultra-light weight system that outperforms even the most costly competitor. Because FTTS absolutely has the lightest installed weight-per-seat of any embedded IFE system flying today, Lion Group carriers and its affiliates will be able to operate over very long routes, while burning substantially less fuel.”

About Lion Group

Lion Group is Indonesia’s largest airline group and is also the only Indonesian company to have overseas affiliate carriers. The group’s Indonesian carriers include low-cost carrier Lion Air, feeder airline Wings Air and full-service carrier Batik Air. The group was founded in 1999 and started with Lion Air, Asia’s first low-cost carrier.

About Lumexis Corporation

The pioneer and worldwide leader with fiber-optic technology for inflight entertainment (IFE) solutions. Lumexis Fiber-To-The-Screen ® (FTTS®) Inflight Entertainment System eliminates all equipment boxes between the server and the seat-back screens. With fewer parts and fiber-optic cabling, FTTS is lighter by half than other imbedded IFE systems while providing higher system reliability, greater capacity and lower maintenance costs. Lumexis FTTS Inflight Entertainment System - Best By Every Measure™.

About Batik Air

Batik Air is Indonesia’s newest full-service premium carrier. The airline launched operations in May 3 2013 with a flight from its base at Soekarno-Hatta International Airport to Manado. Today it operates six 737-900ERs from Jakarta to nine destinations in Indonesia. Passengers on Batik Air flights enjoy a full meal service, generous seat pitch and back-of-seat in-fight entertainment.

About Malindo Air

Malindo Air is a Malaysian hybrid airline based at Kuala Lumpur International Airport. Commencing operations on 22 March 2013, Malindo Air is the first airline to operate the brand new B737-900ER in Malaysia. Malindo Air started its ATR72-600 operations from Sultan Abdul Aziz Shah Airport, Subang Skypark on 3 June 2013. The carrier operates a network of scheduled passenger services throughout Malaysia. Malindo Air prides itself in offering its customers competitively low fares, on-time flights and excellent customer service. We want our customers to travel in comfort. Our brand new fleet of Boeing 737-900ER aircraft offers extra legroom and comfort. Malindo Air aims to continuously deliver exceptional air services while offering LOW FARES with ADDED VALUE. Malindo Air aims to have a fleet of 100 aircraft in the next 10 years and will initially serve routes with distances of up to five hours from the Malaysian capital. Malindo Air is a member of the PT Lion Group.


For further information please refer to the Batik Air website (batikair.com) or contact:

Leithen Francis
Public Relations
Batik Air
Leithen.francis@lionair.co.id